Jason Whitlock destroyed for X-rated ESPN ad tantrum
Jason Whitlock, unbeknownst to him, trolled himself in a post on X, and the internet won’t let him live it down.
Whitlock, a sports commentator and host for Blaze Media, claimed he saw an inappropriate ad with sexual language pop up when he searched the 2023 NFL standings on ESPN.com Monday.
The 56-year-old media personality shared a screen shot of his computer screen, which showed what appeared to be a lewd ad for birthday decorations with a sign that read: “Balls deep inside of me is a great way to spend your birthday” with a shoppable link.
“Im looking at NFL standings on espn.com,” Whitlock wrote. “This is the ad running above the standings. How is this possible? Appropriate?”
Many had a field day with Whitlock’s post, and poked fun at him for seemingly being unaware that previous search history and algorithm play roles in targeted ads for internet users.
WARNING: Language
Im looking at NFL standings on https://t.co/mwKPcWYZM0. This is the ad running above the standings. How is this possible? Appropriate? pic.twitter.com/GlMtT3VY1f
— Jason Whitlock (@WhitlockJason) January 1, 2024Former ESPN personality Katie Nolan reposted Whitlock’s message on X, and the Elon Musk-owned app issued a statement about ads, which read: “Targeted advertising is served to individual users based on demographic information, inferred identity, and past browsing and interaction.”
In a follow-up post, Nolan wrote: “Sorry to retweet him its just there are tears running down my face. happy new year, all.”
Former NBA player Etan Thomas also reposted Whitlock’s message.
“Its called retargeting,” Thomas wrote. “Meaning it shows you ads based on your search history. Meaning, your holier than thou self just told the entire world that youve been looking up filth flarn filth in your spare time.”
Whitlock replied to a bunch of users on X, who agreed and disagreed with his message, and said he’s “not deleting squat.”
#JasonWhitlock its called retargeting. Meaning it shows you ads based on your search history. Meaning, your holier than thou self just told the entire world that youve been looking up filth flarn filth in your spare time pic.twiter.com/J1bdM7fd21
— Etan Thomas (@etanthomas36) January 2, 2024Whitlock explained in a separate post that he understands programatic ads.
“I know exactly why when I visit every other website I’m fed a steady stream of Intermittent fasting ads and weight-loss solutions,” he wrote. “I get it. They know my search history. In the past 3 or 4 months, I’ve twice pointed out the ads on ESPN are highly sexualized.”
In a another post, Whitlock explained his complaint about what he said was an add for Temu, an online marketplace based in Boston, Mass. and referenced his “former love of strip clubs and debauchery” in a long message.
Whitlock also claimed that algorithms are “rigged” with “paid aggregators across the globe to write stories smearing me,” and confirmed he won’t back down from his stance about the situation.
“Previously I complained about the below Temu ad popping up on espn.com,” Whitlock wrote. “On my show, I did live reads for and signed up for Covenant Eyes because I want to avoid sexualized content. Porn and other sexualized content are the No. 1 driver of internet traffic.
Jason Whitlock on his “Fearless” podcast with Blaze Media in December 2023. X/Jason Whitlock “I talk pretty openly about my former love of strip clubs and debauchery, wasting hours on Instagram looking at influencer Brittany Renner and others. Because of the scales being removed from my eyes, I’m aware of how much sex is promoted in subtle and not-so-subtle ways on the internet.
“I’m going to complain about it. They can rig up a million algorithms and pay aggregators across the globe to write stories smearing me. I. Do. Not. Care. I won’t stop. You think I’m the only one occasionally getting hit with hyper-sexualized advertising?
“If all it takes is searching the wrong thing or clicking the wrong link or criticizing favored groups. I’ve made an enemy of ESPN and the Alphabet Mafia that controls Disney. Powerful enemies. I wasn’t lying when I said my sin won’t silence me from speaking truth. I talk about my sin all the time. There’s no justifiable reason for me or anyone to look up NFL standings and see X-rated advertisements. No different from turning on the Super Bowl and having the halftime entertainment be a bunch of dudes throwing up gang signs, grabbing their crotches and rapping about drugs, b—–s, h–s, and killing n—-s. Nothing justifies that.”
Whitlock included a photo of a black t-shirt with a sexual message on the front.
“We’ve mainstreamed porn — visual and lyrical — in every way possible,” he continued. “We don’t even bat an eye. We’ve accepted it. I’m gonna complain about it. The other side is going to blame me for complaining and say I brought it on myself. No one will ask why mainstream corporations have so closely aligned with the lyrical and visual porn industry. You think the NFL doesn’t know what Snoop, Dre, and Eminem rap about?
“You think Disney couldn’t stop ‘I Lick, Swallow, and Suck’ T-shirts from appearing on its sports website? Retarded people think my search history is the real story here. My history is no mystery. Corporate grooming is the story.”
Whitlock had two stints working for ESPN, with the first from 2002-06 as a writer who made frequent appearances on its studio shows.
He was hired by ESPN again in 2013 as the founding editor of the website “The Undefeated,” to cover the intersection of race and sports and was demoted from his position in April 2015, but was still employed by the media giant.
Both sides parted ways in October 2015, when ESPN said in a statement the split was mutual.
Whitlock later claimed the “real reason” ESPN “fired” him because they didn’t agree with his masculine representation.
“When ESPN ran me out of there that was them sending out a bat signal of Men with balls arent welcome,'” he said on his “Fearless” podcast in 2022. “We dont want any real men, we want feminized men.’ I was the intellectual backbone for masculine men at ESPN, thats what I represented.”
Whitlock then joined Fox Sports and left in June 2020 for OutKick to be a columnist.
OutKick founder Clay Travis announced Whitlock was leaving the company, explaining at the time he “did not want to stand in the way of any talented person having control of their own future.”
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