Inside Caesars’ Super Bowl 2024 betting in Las Vegas: ‘Goal is to write as much business as possible’
Caesars Sportsbook has one goal ahead of Super Bowl 2024.
“The goal is just to write as much business as possible,” Adam Pullen, Caesars Sportsbook Assistant Director of Trading, told The Post in an exclusive interview. “The Super Bowl is a different animal — you’re booking this game differently than you would any other game.”
In a market where sports bettors constantly complain of limitations, Caesars is standing out in the early going of Super Bowl betting, having reported a six-figure bet on the coin toss, a $200,000 bet on Brock Purdy to win Super Bowl MVP (+240) and $1 million on the 49ers moneyline (-120).
“Taking million-dollar bets is not common, but it’s not uncommon either. We took some at Super Bowl 52 on the Eagles, plus the points,” Pullen said. “They do happen, and as sports betting proliferates throughout the country you’re going to have more people who have access to betting on sports. You don’t have to come to Vegas to do it, you can do it from wherever you are in legal states and it may be a sign of things to come.
“It’s not like a normal NFL game; everything is known, and there’s no injury. We saw some volatility early in the betting market.”
And it’s not just about the moneyline bets either; Caesars is also taking prop bets at some big numbers.
“If it were up to me, I would take whatever on the coin toss,” he continued. “Super Bowl MVP is a huge market; the favorites usually don’t get bet that much usually because the odds are really low, and usually the quarterbacks are good results for us the book.
“Over the years, the action has gone up, up, up every year. I’ve been booking props for years and we’re trying to expand the market … the props have almost overtaken the game itself.”
Caesars is going to be heavily featured in the 2024 Vegas Super Bowl. Getty Images
A gold-plated Caesars Palace Hotel & Casino logo. Getty ImagesCaesars is building the blocks towards strong liquidity in every market.
As of now, Caesars isn’t posting their limits on every market, like side, total, or prop, but that eventually could become a reality like a Circa Sportsbook does.
“There’s a lot of variables and I know some places do it,” Pullen said. “Maybe this is something to look at in the future, obviously it would be nice to know, but as of right now we don’t do it.”
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